top of page

Mario Maioli (1931), an architect and pupil of Ernesto Nathan Rogers, in the early 1960s designed architectural works and urban plans together with the most successful Italian professionals of his generation as well as working on product design with Pier Luigi Spadolini. In the early 1970s, he began his work for the Gruppo Fiat, first holding positions in the technical-urban planning field and later as the supervisor of design coordination at Lancia (1977-92), Fiat (1980-92), and Alfa Romeo (1986-92). lt was in those years that he created some of the most iconic Italian automobiles.
Always deeply interested in the relationship between technology and design, over the years he also kept up close ties with his father’s jewelry workshop and the goldsmithing tradition. Gifted with an outstanding sensibility for craft skills and the potential and industrial techniques of working materials, acquired over his decades of design in the automotive field, he has shaped his jewels as one-off pieces that are featured in these pages.

Mario Maioli Costruire Ornaenti.jpg

Title: Costruire Ornamenti. Materiali, Techniche e Design

Edited By: Aldo Colonetti 

Translation: Lisa Maioli

Format: 16,5 x 24

Binding: paperback with flaps

Pages: 144

Year of publication: 2023

ISBN: 9788892824812

Language: Bilingual Italian/English

Genre: Design

Publisher: Electa

Mario Maioli has not been content to become a simple architect, but over the years he has dedicated himself to many research fields ranging from teaching to design, from architecture to design and painting, combining inspiration and technique with perfect consistency.
From his hand were born buildings, models for cars, but also collages and technological jewels. His career can be read as a journey in equilibrium oscillating between the activity of the designer in a strict sense, which has a lot to do with the constraints and the material limits of the object to be realized, and the creative freedom of artistic activity. The volume, which contains documents that testify his professional activity from 1959 to 2000, consists of a first autobiographical part, which includes the first works as a designer with Pierluigi Spadolini, those in the professional studio in Milan with Giuliano Guiducci and Pierluigi Spadolini (1959-1965) in addition to some projects for the Tekne company in Milan (1966 -1972). Another part collects the urban activity and the car design of the period Turin (1973-1992). The final part includes the activity in painting and jewellery design (1992-2005).
Finally, a separate chapter includes some of his writings and interviews.

Progetti e Archivio.jpg

Title: Progetti e Archivio dal 1959

A cura di: Mario Maioli, Anty Pansera
Pagine: 392
Misure: 21 x 29,7 cm.
Legatura: Brossura con alette

Year: 2011
Edizione: Italiana e Inglese
ISBN: 978-88-422-2028-2

Editor: Allemandi & C

Title: Mario Maioli

A cura di: Gabriella Bossi Dal Lago

Editor: Fabbri Editore

Year: 1990


Further information on Mario Maioli's professional career has been donated to
The Documentation Centre of the National Automobile Museum of Torino

Exhibition's Catalogues

bottom of page